The Customer is Always Right
It’s a basic concept of our nation’s business, and one that today’s builders are more aware of than ever. The modern housing marketing is changing to meet the needs of the community and the environment, and more builders are finding ways to meet green building standards to respond to these needs.

Studies show that green is increasingly important in residential building, and builders are finding ways to incorporate new technologies and techniques in respect to our limited resources. Exactly how important is green building in today’s home market, and how are builders accommodating these demands?

Take a few moments to learn more about green building trends, and how when it comes to today’s residential building projects, the customer is always right! Click to enlarge thumbnail images.

Green is Gold Building green is important to buyers, and nearly three-quarters of builders promote some or all of their homes that way.	Green is Growing There are varying degrees of building green, and the majority of residential buildings utilize some percentage of green materials or practices.
Green by Name A great majority of builders indicate that they tend to select materials for their projects that are green building products.	Green on the Scene Unlike other building elements, over 80 percent of builders think that green building practices and techniques are here to stay.
Green Standards There is a consensus among builders that there should be standards of performance and sustainability to measure green claims, and that the standards should be monitored by an independent third party.	Green That’s Seen There are many separate features to consider in building a green home, like construction waste reduction and recycling.
Green Teams It's important to have a staff that is receptive to green building techniques, and most builders arrange for training in-house or through other ways.	Green Rules There are several recognized green programs, including Energy Star, NAHB and LEED. Builders say some are easier to use than others.